Point of View

Bounce into the Fall season with hair that is rejuvenated and full of life. "Keeping movement and texture in hair is a growing trend,” says Don Wyatt, one of Rusk’s Education Managers. “Women want their hair to look more natural and effortless than they have in seasons past. The look is no longer about poker straight hair."

Juliet Westerberg, another of Rusk's Education Managers suggests that adding movement to any hair type will enhance the normal day-to-day look of it. “With texture giving hair more volume and movement, hair will have a great fall feel!”

Look Textured Feel Soft – Being Flexible Hair Spray infuses wet or dry hair with texture and shine for touchable support.
Being Rubber Gum provides hair with flexibility, body and awesome shine while adding strength and condition to the cuticles.
Being Primitive Clay gives bulked up texture and extraordinary style memory that allows for the creation of countless looks.