Point of View

The world welcomed 2010 with optimism. The economic outlook is brighter, with opportunities for people to makeover their businesses, their careers, themselves. Resolving to put past difficulties behind us, we toasted a new start, a fresh decade, a chance to put our best faces forward.

Over the next few months, Hollywood keeps the good vibe going by rolling out the red carpet. Award season launched with the Golden Globes, and builds through Oscar Sunday in March.

During those shows, billions of people from around the world go on trend watch. The Academy Awards is our Super Bowl of beauty, with play-by-play analysis before, during and after the main event. And STYLE SOURCE will be part of the buzz. We've asked the talented Rusk Creative Team and star stylists to help create an exclusive "how to get this look" round-up for the next issue.

Because getting the look is what matters. After the envelopes are opened and carpet packed away, the most influential part of a celebrity's signature style has little to do with the borrowed gown, shoes or jewels: It's all about hair and personal beauty. If those elements aren't right, the wardrobe and accessories can't be.

To help make this point, we've reviewed our own nominees for "Best (and Worst) Red Carpet Hair of the Decade" on page 30, including some 2009 beauty newsmaker highlights. We also profile celebrity reporter Nancy O'Dell, who has appeared on many a red carpet as both host and nominee, and exemplifies what it means to be beautiful "both inside and out."

The rest of this issue helps you bridge the beauty transition from winter to spring, with coverage on the latest trends, vibrant hair color recommendations, and powerfully sensible products and tools. Because getting the look is what matters.

Take your own leading role in 2010. Commit to regular visits to the one place where you can always feel and look like a star; your professional salon. This is the year you deserve to shine. Celebrate it!

Lee
Chairman/Publisher
Style Source
E-mail: publisher@stylesource.com