Big Doings in the Big Easy

New products and unforgettable favorites share the spotlight as the Rusk team gathers in New Orleans to map out the year's strategies.

The Rusk sales team, Creative Team and master stylists met at The Monteleone in New Orleans to focus on the seven key Rusk Designer Collection products that should be at each styling station: Wired, Thick, Str8, Jele Gloss, Jel Fx, Blofoam and Mousse. By developing a sampling program and reenergizing their approach to this “basic seven,” the stylists they train throughout the country will be able to create every style and make sure that their clients can recreate the look.

The brand of the eighth must-have, W8less Hairspray, was recently bolstered by the addition of W8less Spray Gels. W8less Plus Extra Strong Hold Shaping and Control Hairspray works double duty as a heat protector with the crimping iron and as the perfect holding spray once the look is completed. Other hot topics on the meeting’s agenda included: Deepshine Oil’s two new sizes and hair sprays; the in-demand, formaldehyde-free Deepshine Smooth Keratin Smoothing System; and the brand new Super Freak dryer, which adds an Italian AC motor to the hot-selling Speed Freak dryer.