Get It Str8!
Rusk tools, products and chemical services offer abundant options for sleeking out this spring.
Today, hair texture is like hair color: you’re born with one, but you can choose any. Straight-haired guys and ladies have hot rollers, curling irons, mousses, gels and perms to help them put wave, curl, bend and volume into their hair; the naturally uber-textured population deserves nothing less when they want to lose the frizz and break the wave! Whether you’re flattening for the evening or an entire season, your stylist will know which Rusk tool, product or chemical service to recommend to achieve your desired look. The best part? All Rusk chemical products are formaldehyde-free!
Rusk Deepshine Smooth System
A three-part, color-safe haircare system that restores hair’s elasticity, strength and vibrance and
provides protection during thermal styling to leave hair smooth, shiny and manageable.
Recommended for: anyone with chemically straightened or color-treated hair.
Formulated with: natural keratin, vitamins and nourishing marine botanicals.
- Deepshine Smooth Keratin Care Smoothing Shampoo. Use daily
- Deepshine Smooth Keratin care Smoothing Conditioner. Use daily.
- Deepshine Smooth Keratin Care Deep-Penetrating Treatment. Use biweekly.
Rusk Str8 Anti-Frizz and Anti-Curl Lotion
A light, greaseless styling lotion from the Rusk Designer Collection that eliminates frizz, removes curl and blocks
humidity for up to 24 hours.
Recommended for: anyone who desires smooth, straight, manageable hair.
Formulated with: Thermplex, a high-performance complex of ingredients that impart body and shine while
penetrating the hair fiber to create internal body and modify the hair’s textural curl memory.
Rusk Str8 Irons
A line of flat irons that meet the high standards of beauty pros to deliver smooth, shiny, healthy, silkystraight
hair and offer a heating range of up to 450 degrees.
Recommended for: men and women with hair of any length who want to eliminate frizz, curl or kinks,
as well as for in-salon use in conjunction with any AntiCurl + Kerashine Conditioning or Thermal Shiny Str8 service.
Designed with (depending on the specific iron): ceramic heater; tourmaline-infused ceramic plates with Sol-Gel technology; housing by Ryton, a
registered trademark of the Chevron Phillips Chemical Co., LLC.
The line encompasses:
- W8less Professional Ceramic Str8 Iron, 1”—extremely lightweight!
- Heat Freak Str8 Iron—instant and precise heat intended for heavy-duty salon use.
- Deepshine Professional Ceramic Str8 Iron, 1”—25 heat settings to address all hair types and impart immense shine.
- CTC Technology Professional Str8 Iron, 1” and 1 ¼”—even heat transfer from root to ends.
BaBylissPRO Nano Titanium Professional Straightener
A top professional flat iron available in various plate widths.
Recommended for: stylists and their clients aiming to achieve sleek looks.
Designed with: nano titanium technology, yielding
maximum far-infrared heat that penetrates the hair
from within for gentle straightening without damaging
hair even at ultra-high temperatures.
Rusk AntiCurl AntiFrizz
AntiCurl + Kerashine Conditioning is available only through approved distributors and beauty supply stores.
An innovative, 30- to 45-minute Frizz Remover and Anti-Humectant salon service that eliminates frizz while keeping the hair’s natural curl or wave.
Recommended for: anyone with frizz!
Formulated with: a special blend of plant-based keratin and proteins to help each hair strand stay strong and flexible.
Three services use this revolutionary, two-step process:
- Around the Bend—frizz control for women who seek humidity resistance and reduced styling time.
- Auto Pilot—frizz control for men wishing to block humidity from affecting their hair texture.
- Off the Hook—frizz control for teens who want manageable, frizz-free hair.
Rusk AntiCurl+Kerashine Conditioning
A technologically advanced, formaldehyde-free alternative to Brazilian straightening that’s available
in three formulas for normal, highlighted or coarse hair. Now infused with more conditioning agents than ever, the service strengthens hair,
heightens shine and temporarily smooths hair to deliver versatile styling results ranging from smooth wave to sleek, straight hair.
Recommended for: anyone with uncontrolled curly or
frizzy hair, an old perm, hair that’s straight on one part of the
head and curly on another or hair that expands in high humidity.
Formulated with: phytokeratin, which builds strength while
conditioning and supplying shine.
Two services use this technology:
- Constant Control- a demipermanent curl-adjusting service that drastically cuts styling time and enables you to have straight hair one day and work with your existing curl the next.
- Wave Goodbye- service that combines the chemical process with thermal tools to reduce wave and give hair direction.
Rusk Thermal Shiny Str8
A formaldehyde-free system that permanently straightens
excessively curly and wavy hair while infusing hair with shine,
eliminating frizz, deeply conditioning and strengthening hair
and preparing it for thermal styling.
Recommended for: anyone who seeks a permanent
straightening solution and high shine.
Formulated with: keratin and plant proteins that add
moisture by penetrating deeply into the hair shaft.
The salon service:
- Iron Works-Rusk’s healthy approach to permanent straightening.