As a professional racecar driver, Shane Tucker knows about speed, safety and every facet of how his car works. But ask him about his hair and Tucker admits he knows nothing. Yet, that is.

Marketing through motor sports seems to be a focus point for many high-profile companies, and RUSK hopes to sponsor Tucker in future races.

“I am more than a racecar driver, I am the front person,” says Tucker. “Sure, my racecar does over 210 MPH in under six seconds,” he says. “The fans cannot see my face, my smile or my wirey hair as I fly down the strip, but they sure can see the corporate logos on the side of my racecar, flying colors that scream the brand identity. The fans are cheering on the car, the team. ‘Go! Go! Team RUSK!”

A second-generation driver, (his father, Rob Tucker, is a former Australian Pro Stock Champion and has been racing for 30 years) Tucker began his career at just 11 years old as a Junior Dragster. By the time he was 14, Tucker formed his own race team by sourcing together partnership sponsors.

In 1999 he was voted Junior Drag Racer of the Year and in 2001 he claimed the Australian Junior Drag Racing Championship and was invited to compete in the U.S. Junior Drag Racing Nationals the same year.

“My first year as a professional Pro Stock driver was another major highlight in the 2005/06 season. From the 6 races of our schedule I went to the final round at 4 of the events with 2 victories. I also lead the Australian Championship during the year, finishing second by a mere 5 points. To top off my first season as a pro, I was voted Australian Drag Racing’s Rookie of the Year.”

“To be given the opportunity to be a part of Cagnazzi Racing and all the great people that surround such a professional race team is such an honor. My ultimate goal is to compete professionally with Cagnazzi Racing in the NHRA Powerade Drag Racing Series and win the Pro Stock World Championship!”

“I believe if a partnership is formed between Rusk and Cagnazzi Racing, I will be able to represent the brand in many unique ways, ” he says. “Rusk is known for being the first choice of hair care products by the professional hair salon owners and stylists around the worlds.”